Smartick was created in response to the growing number of children with poor performance in maths. Knowing that many future professions are based on the very subject, the generally consistent low results in mathematics around the world were proving disconcerting. It was becoming clear that children with weak foundations in maths would have limited options.

Javier and Daniel are entrepreneurs with a passion for building a stronger and more positive future for children through education, specifically maths. They co-founded Smartick, to redefine the current one-size-fits-all education paradigm.

Smartick wants to enhance the learning experience through personalisation by upgrading from traditional paper methods and using the full potential of technology. Gone with the cookie-cutter method for learning maths. Each child, regardless of their age or grade, is able to learn and advance according to their needs and pace. Whether they want to fill in learning gaps or excel beyond the classroom, every child can benefit from their daily session.